When Writing, 'Stay Nude!'
Write with emotion to create even more emotion in your readers.
This new video lays out the thinking behind the creation of this channel, Full-frontal Nudity of the Soul for writers.
After six studio attempts to get the video, audio, lighting, and me right, I hope you enjoy the product above.
Why did I make a video to accompany the messaging around this newsletter?
Over in Medium, I read a story today by Diego Pineda.
He says, “A good thought leader distills ‘the why of things.’” Thought leaders teach us how to apply new knowledge in our thinking, and writing.
The differences in writing a novel vs. a script.
I’m discovering that using my brain for writing news releases, blog posts, and my novel(s), requires the use of different mental muscles than getting a script or video idea in my mind and then getting it produced.
Ensuring the technical part of video production is right is a huge chore. I now have a checklist that likely will still grow.
Video storytellers have summarized the art and keys to their craft perhaps in better ways than we long-form writers have.
The title is crucial, without one that triggers emotions, the readers won’t read/watch.
This concept is catching on in the many online gurus on Medium and Substack. Great influencers like Tim Denning on Medium repeat this point often on Medium. But the level of emphasis feels different between online writers and YouTube video producers.
In fact, those who are the most successful on the video platform all but call you a dolt if you’re not concentrating on the thumbnail image for YouTube before anything else.
if the video producer cannot compress the meaning of what one can learn in their video, they need not bother filming anything.
There is a widely held perception in the novel-writing world that one writes the first sentence of a novel, well, first. After that the first paragraph. The first chapter. After that, the rest of the book.
But that’s not a good strategy for novel writing.
In fact, if one is using the Hero’s Journey, particularly the Christopher Vogler version, a writer writes the “Ressurection,” first. Second, is the “Supreme Ordeal.” Third, is the “Call to Action.”
The first sentence, paragraph, and chapters are saved for when the rest of the book is written.
But this does not work or is not suggested in the video world.
No, one must be able to get their thumbnail right, even before writing the video’s titling. And the thumbnail has to be emotion-catching.
The video producer faces the challenge of developing the title/headline.
In writing a novel, one may have a working title, but that’s not something decided until a book has been edited and re-edited by a publisher, and then the marketing department gets involved.
But a video that doesn’t have the best or strongest thumbnail and title is doomed. So much emphasis is placed here by those who do well on YouTube.
Why the video above? ‘Video is where it’s at, Dad.’
My older twin daughter, Reagan, also put it quite succinctly recently: “Video is where it’s at, Dad.”
Delivery of the script and the key points is critical for video-making. This is an aspect that’s quite different than novel writing.
However, emotions evoked in a video are as significant as what we novel writers seek to deliver. The goal is to infuse emotions in order to affect our readers/viewers.
The CARE package
Pineda also points out that, “People are attracted to raw honesty and authenticity.” To achieve this, one must revert to their Covey training, and “begin with the goal/end in mind.”
Think Media, a very successful YouTube channel, emphasizes a “CARE package” for writing and scripting.
C—The writing must be clear and easy to understand.
A—Analogies and comparisons help explain what’s being shared.
R—Relevance is so important. An example taught is to think about an expectant father in the waiting room in Delivery. If a nurse comes out and tells him, your wife just delivered a healthy baby boy and a healthy baby girl, this information is going to excite him. But if the nurse comes out and says, “Mr. C, I regret to inform you that Bitcoin just dropped another 5 percent and he doesn’t own any….”
E—Examples illustrate a video storyteller’s ideas in action.
I am learning this is common ground between the two different forms of writing.
More new stuff next Tuesday, earlier in the day, too!
It’s after 11 p.m. now, and I can barely see what’s on my screen!
The Sandman is calling.
New material is coming for next Tuesday. I’m still adjusting and learning how to manage time between newsletter writing and video production and editing.
My goal for next week is to be at this point earlier in the day come next Monday so I go to sleep at a more decent hour, and you are able to receive this earlier in the day.
Regardless, I remain excited about this email newsletter and now, the addition of the video component.
I hope you like it, too. That’s what matters most of all….